# Evaluation Questionnaire for the Digital Customer Twin

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## I. Natural Attractions

_(Perception of natural beauty, cultural substance, historical depth)_

1. **When you think of Bali, which specific natural or spiritual places embody “authentic cultural depth” for you — and what makes them stand out?**

2. **What distinguishes a spiritually meaningful temple complex from a purely scenic attraction in your perception?**

3. **Using Uluwatu or Lempuyang as examples: What elements would need to be communicated for you to perceive them not as “Instagram spots,” but as culturally substantial places?**

4. **How important is active ritual presence (e.g., ceremonies, offerings, priests) compared to architectural or historical aspects?**

5. **If you had to choose between Tanah Lot and Ulun Danu Bratan for a reflective, culturally immersive experience, which criteria would guide your decision?**

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## II. Atmosphere

_(Emotional quality, spirituality, aesthetic perception, subjective experience)_

6. **How would you describe the atmosphere of a place where you feel culturally and spiritually aligned? What factors create that feeling?**

7. **To what extent do visitor numbers affect your spiritual experience — and is there a threshold you still consider acceptable?**

8. **Which timing or contextual conditions (e.g., ceremony days, off-season, sunrise instead of sunset) enhance the cultural intensity of a place for you?**

9. **How do you internally reconcile the sacred character of a site with strong touristic staging or commercialization?**

10. **What would a destination need to do in order to evoke not just visual admiration, but genuine spiritual resonance for you?**

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## III. Social Environment

_(Local interaction, authenticity, visitor behavior, cultural credibility)_

11. **What role does interaction with local priests, guides, or community members play in shaping the depth of your experience?**

12. **How do you define appropriate visitor behavior at Balinese temples, and how strongly does this influence your overall perception of the site?**

13. **If other visitors focus primarily on photography, does that diminish the spiritual quality of the place for you, or can you detach from it?**

14. **What type of cultural storytelling by locals feels authentic and credible rather than staged for tourism?**

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## IV. Infrastructure

_(Accessibility, organization, hygiene standards, information systems)_

15. **How important are curated background explanations (e.g., symbolism, ritual calendars, historical context) compared to independent exploration?**

16. **Do long waiting times — for example at Lempuyang — affect your perception of a site’s spiritual substance, or do you separate logistical issues from cultural meaning?**

17. **Which infrastructural measures (e.g., visitor flow management, limited entry slots, silent zones) would enhance the cultural quality of your experience?**

18. **How should destinations communicate information in order to appeal to spiritually interested travelers without reinforcing mass-tourism dynamics?**

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## V. Value for Money

_(Perceived value, immaterial benefits, willingness to pay)_

19. **How do you personally assess the “value” of cultural attractions — in terms of emotional depth, learning outcomes, exclusivity, or something else?**

20. **Would you be willing to accept higher entrance fees or donations if they demonstrably contribute to preserving religious structures and practices? Why or why not?**

21. **What would legitimize a paid cultural experience (e.g., guided participation in a ceremony) for you — and what would make it feel commercialized or inauthentic?**

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## VI. Segment Identity & Positioning (Lead-User Perspective)

22. **How would you describe yourself as a Bali traveler if your primary focus is cultural and spiritual depth?**

23. **Which typical Bali tourism offerings do you consciously avoid, and why do they not align with your travel philosophy?**

24. **If a tourism brand wanted to position Bali specifically for culturally and spiritually motivated travelers, which narratives should it emphasize — and which should it avoid?**
