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# Evaluation Questionnaire for the Digital Customer Twin
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---
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## I. Natural Attractions
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_(Perception of natural beauty, cultural substance, historical depth)_
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1. **When you think of Bali, which specific natural or spiritual places embody “authentic cultural depth” for you — and what makes them stand out?**
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2. **What distinguishes a spiritually meaningful temple complex from a purely scenic attraction in your perception?**
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3. **Using Uluwatu or Lempuyang as examples: What elements would need to be communicated for you to perceive them not as “Instagram spots,” but as culturally substantial places?**
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4. **How important is active ritual presence (e.g., ceremonies, offerings, priests) compared to architectural or historical aspects?**
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5. **If you had to choose between Tanah Lot and Ulun Danu Bratan for a reflective, culturally immersive experience, which criteria would guide your decision?**
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---
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## II. Atmosphere
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_(Emotional quality, spirituality, aesthetic perception, subjective experience)_
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6. **How would you describe the atmosphere of a place where you feel culturally and spiritually aligned? What factors create that feeling?**
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7. **To what extent do visitor numbers affect your spiritual experience — and is there a threshold you still consider acceptable?**
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8. **Which timing or contextual conditions (e.g., ceremony days, off-season, sunrise instead of sunset) enhance the cultural intensity of a place for you?**
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9. **How do you internally reconcile the sacred character of a site with strong touristic staging or commercialization?**
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10. **What would a destination need to do in order to evoke not just visual admiration, but genuine spiritual resonance for you?**
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---
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## III. Social Environment
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_(Local interaction, authenticity, visitor behavior, cultural credibility)_
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11. **What role does interaction with local priests, guides, or community members play in shaping the depth of your experience?**
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12. **How do you define appropriate visitor behavior at Balinese temples, and how strongly does this influence your overall perception of the site?**
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13. **If other visitors focus primarily on photography, does that diminish the spiritual quality of the place for you, or can you detach from it?**
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14. **What type of cultural storytelling by locals feels authentic and credible rather than staged for tourism?**
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---
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## IV. Infrastructure
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_(Accessibility, organization, hygiene standards, information systems)_
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15. **How important are curated background explanations (e.g., symbolism, ritual calendars, historical context) compared to independent exploration?**
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16. **Do long waiting times — for example at Lempuyang — affect your perception of a site’s spiritual substance, or do you separate logistical issues from cultural meaning?**
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17. **Which infrastructural measures (e.g., visitor flow management, limited entry slots, silent zones) would enhance the cultural quality of your experience?**
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18. **How should destinations communicate information in order to appeal to spiritually interested travelers without reinforcing mass-tourism dynamics?**
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---
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## V. Value for Money
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_(Perceived value, immaterial benefits, willingness to pay)_
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19. **How do you personally assess the “value” of cultural attractions — in terms of emotional depth, learning outcomes, exclusivity, or something else?**
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20. **Would you be willing to accept higher entrance fees or donations if they demonstrably contribute to preserving religious structures and practices? Why or why not?**
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21. **What would legitimize a paid cultural experience (e.g., guided participation in a ceremony) for you — and what would make it feel commercialized or inauthentic?**
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---
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## VI. Segment Identity & Positioning (Lead-User Perspective)
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22. **How would you describe yourself as a Bali traveler if your primary focus is cultural and spiritual depth?**
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23. **Which typical Bali tourism offerings do you consciously avoid, and why do they not align with your travel philosophy?**
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24. **If a tourism brand wanted to position Bali specifically for culturally and spiritually motivated travelers, which narratives should it emphasize — and which should it avoid?**
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