4.1 KiB
Evaluation Questionnaire for the Digital Customer Twin
I. Natural Attractions
(Perception of natural beauty, cultural substance, historical depth)
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When you think of Bali, which specific natural or spiritual places embody “authentic cultural depth” for you — and what makes them stand out?
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What distinguishes a spiritually meaningful temple complex from a purely scenic attraction in your perception?
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Using Uluwatu or Lempuyang as examples: What elements would need to be communicated for you to perceive them not as “Instagram spots,” but as culturally substantial places?
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How important is active ritual presence (e.g., ceremonies, offerings, priests) compared to architectural or historical aspects?
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If you had to choose between Tanah Lot and Ulun Danu Bratan for a reflective, culturally immersive experience, which criteria would guide your decision?
II. Atmosphere
(Emotional quality, spirituality, aesthetic perception, subjective experience)
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How would you describe the atmosphere of a place where you feel culturally and spiritually aligned? What factors create that feeling?
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To what extent do visitor numbers affect your spiritual experience — and is there a threshold you still consider acceptable?
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Which timing or contextual conditions (e.g., ceremony days, off-season, sunrise instead of sunset) enhance the cultural intensity of a place for you?
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How do you internally reconcile the sacred character of a site with strong touristic staging or commercialization?
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What would a destination need to do in order to evoke not just visual admiration, but genuine spiritual resonance for you?
III. Social Environment
(Local interaction, authenticity, visitor behavior, cultural credibility)
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What role does interaction with local priests, guides, or community members play in shaping the depth of your experience?
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How do you define appropriate visitor behavior at Balinese temples, and how strongly does this influence your overall perception of the site?
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If other visitors focus primarily on photography, does that diminish the spiritual quality of the place for you, or can you detach from it?
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What type of cultural storytelling by locals feels authentic and credible rather than staged for tourism?
IV. Infrastructure
(Accessibility, organization, hygiene standards, information systems)
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How important are curated background explanations (e.g., symbolism, ritual calendars, historical context) compared to independent exploration?
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Do long waiting times — for example at Lempuyang — affect your perception of a site’s spiritual substance, or do you separate logistical issues from cultural meaning?
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Which infrastructural measures (e.g., visitor flow management, limited entry slots, silent zones) would enhance the cultural quality of your experience?
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How should destinations communicate information in order to appeal to spiritually interested travelers without reinforcing mass-tourism dynamics?
V. Value for Money
(Perceived value, immaterial benefits, willingness to pay)
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How do you personally assess the “value” of cultural attractions — in terms of emotional depth, learning outcomes, exclusivity, or something else?
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Would you be willing to accept higher entrance fees or donations if they demonstrably contribute to preserving religious structures and practices? Why or why not?
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What would legitimize a paid cultural experience (e.g., guided participation in a ceremony) for you — and what would make it feel commercialized or inauthentic?
VI. Segment Identity & Positioning (Lead-User Perspective)
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How would you describe yourself as a Bali traveler if your primary focus is cultural and spiritual depth?
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Which typical Bali tourism offerings do you consciously avoid, and why do they not align with your travel philosophy?
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If a tourism brand wanted to position Bali specifically for culturally and spiritually motivated travelers, which narratives should it emphasize — and which should it avoid?